In a bid to tackle the growing animal shelter crisis in America, Pedigree is set to launch “Pedigree Shelter Sunday” on Nov. 26, 2023, a new program where the brand will cover the adoption fees of anyone who adopts a dog from a local rescue organization or shelter.
What is the Pedigree Shelter Sunday adoption program?
According to Pedigree’s official website, the brand is launching the free dog adoption program in honor of the Pedigree Foundation “and its 15th birthday of giving grants to help dogs find loving homes.” Those who can’t adopt can still participate by volunteering or donating to their local shelter.
Jean-Paul Jansen, Senior Vice President of Marketing, at Mars Petcare North America, said in a press release that Pedigree “remains committed to supporting the animal welfare community to further our ambition to end pet homelessness.”
Jansen also added that the “Shelter Sunday” program “comes at a critical time for shelters across the country.” He further mentioned the brand is “proud to support them (shelters) as they tirelessly care for dogs in need in search of their forever homes.”
Potential Pet parents must submit their adoption receipts between Nov. 28 and Dec. 22 if they adopt a dog on Sunday, Nov. 26. $200 is the maximum reimbursement amount, with a limit of one dog adoption fee redemption per household. The program is available in all 50 states and Washington, D.C.
As part of the campaign, Pedigree will also be working with many prominent influencers and adoption advocates, highlighting their personal stories.
Shelter population crisis in America
In recent years, animal shelters in America have witnessed a surge in population. According to the American Society for the Prevention of Cruelty to Animals (ASPCA) approximately 6.3 million pets enter shelters across the US every year. Of these, about 3.1 million are dogs.
While some of the animals entering shelters are stray pets found on the streets, others are either rescued from abuse or surrendered by their owners for various reasons. With several shelters beginning to close their doors to new animals due to overpopulation, many end up on the streets, exposing themselves to accidents and diseases.
