Audience Purchasing Power and High Engagement Attracting Advertisers Across Diverse Categories
SAN FRANCISCO, CA, June 18, 2009 — DogTime today announced the audience for its vertical media community has grown to 22,189,000 unique visitors1 a month, as reported by comScore Media Metrix, reaching over 30% of the 71.4 million U.S. households with pets2.
“DogTime’s record growth is powered by the dozen publishers a day asking to become part of the DogTime Community, which has given us the reach our advertisers need to launch a variety of powerful social media programs and data-driven targeting campaigns,” said Trevor Wright, CEO of DogTime Media. “These programs complement the branded content distribution and consumer engagement opportunities that have attracted campaigns from a record number of advertisers in the entertainment, automotive, home care, weight loss, and consumer packaged goods categories.”
DogTime is the largest online entity in the 45.4 billion dollar U.S. pet market2, with over 400 publishers, 360 bloggers, and 300 rescue groups in the community. This audience has considerable purchasing power and, according to comScore, are up to 50% more likely than the average consumer to purchase: 1) new automobiles, 2) allergy medication, 3) video games, 4) home improvement products, 5) home entertainment, and 6) women’s shoes.
“DogTime Media allows us as an agency to efficiently align our client’s brand messages with valuable, trusted content across multiple endemic sites,” said Sarah Darling, Account Supervisor at VML (for Hill’s Science Diet & Chunks ‘n Gravy brands). “We appreciate working with DogTime’s client management team and they are always willing to help us from ideation to optimization in each campaign.”
ComScore also reported engagement levels for DogTime’s audience of 4.8 minutes per day, with 127 minutes and 207 pages viewed per month2 — well ahead of other women-focused networks Glam Living, BlogHer, iVillage Home and Garden, and the About.com Lifestyle Network.
For a walk-through of this key moment in the growth of DogTime, go to: http://www.thismoment.com/moment/view/30899/comscore-222m-uniques
Sources:
1) Unique visitors per month, comScore Media Metrix, 5/09
2) American Pet Products Association, 2009/2010 National Pet Owners Survey
About DogTime Media:
DogTime Mediais the largest vertical media community focused exclusively on pet owners and the 45.4 billion dollar annual pet market spend. DogTime Media reaches 22.2 million monthly users via its community of more than 400 leading pet-focused websites, 360 pet bloggers and 300 rescue groups, anchored by its own DogTime.com, the premier destination for dog owners. FIND YOUR WAG.
DogTime Media actively supports the efforts of rescue groups and shelters nationwide to significantly reduce the number of homeless and neglected pets in the country by providing authoritative advice to both novice and experienced pet guardians. Privately held DogTime Media and DogTime.com are based in San Francisco, CA.
