Best known for their appearances on “Queer Eye,” Antoni Porowski and Jonathan Van Ness have launched a new pet line called Yummers, aimed to make mealtime more delicious and nutritious. The costars also teamed up with Rebecca Frechette Rudisch, former longtime executive vice president of Petco.
Pet Food Enhancements
“It’s kind of our three-way love child, but with pet products,” Van Ness told Insider Reviews. The name comes from Van Ness exclaiming “yummers” whenever Porowski cooked a tasty dish on “Queer Eye.”
The line includes 14 types of mix-ins, or toppers, for cats and dogs. Made in the U.S. from locally sourced ingredients, the mix-ins are designed to round out and enhance pets’ meals. They are not a meal replacement.
Some recipes boost flavor with gourmet enticements. Others also support specific pet health needs, such as digestion, skin and coat, heart health, hips and joints, and emotional wellbeing.
In an interview with People, Van Ness said he and Porowski had been adding mix-ins to their pets’ food for some time without realizing there was a term for it. Frechette Rudisch helped them realize the opportunity.
The Dogs and Cats Behind the Line
Porowski’s dog, Neon, whom he adopted during the pandemic, and Van Ness’s five cats and two dogs inspired the line.
Van Ness said some of his adopted cats have digestive issues, which inspired Yummers’ digestive support recipes. And Porowski said his high-energy Pitbull mix needs extra protein. The pair told Insider Reviews these needs are not unique. Many pets can benefit from dietary supplements to support optimal health and wellbeing.
“I feel like I personally owe it to them, and we owe it to them as pet parents to give them the very best life possible,” Porowski told People, “The same love that we show ourselves and our loved ones who are human beings, we should do that for our pets.”
